Steve Wozniak (and, to some extent, Steve Jobs himself), used to be, before starting Apple in their garage, quite well known in the Phreak/Blue Box community. Wozniak’ nickname was… “The Woz”!
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Bob Marley drove a BMW his whole life!
Indeed, he always refused to buy another brand because he wanted to have his band name on his car (Bob Marley and the Wailers).
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